For the launch of Primebook 2 Neo, Primebook 2 Pro, and Primebook 2 Max, the packaging system was built to be cohesive yet distinct. The visual language was derived from the letter P, forming a structured, ownable identity system that unified the variants while differentiating them through color and detailing.
PRIMEBOOK LAPTOPS
CLIENT
Primebook India
SECTOR
Technology
SCOPE
Packaging Design
ONE LETTER. ENDLESS DESIGN POSSIBILITIES.
Boxes, welcome notes, manuals, and variant identities were designed within this framework. The line “Be Your Prime” emerged through the process and became the campaign tagline. Customers and influencers praised the packaging for its clarity and premium feel, reinforcing the brand’s modern tech positioning.
Boxes, welcome notes, manuals, and variant identities were designed within this framework. The line “Be Your Prime” emerged through the process and became the campaign tagline. Customers and influencers praised the packaging for its clarity and premium feel, reinforcing the brand’s modern tech positioning.
Boxes, welcome notes, manuals, and variant identities were designed within this framework. The line “Be Your Prime” emerged through the process and became the campaign tagline. Customers and influencers praised the packaging for its clarity and premium feel, reinforcing the brand’s modern tech positioning.
Boxes, welcome notes, manuals, and variant identities were designed within this framework. The line “Be Your Prime” emerged through the process and became the campaign tagline. Customers and influencers praised the packaging for its clarity and premium feel, reinforcing the brand’s modern tech positioning.
Boxes, welcome notes, manuals, and variant identities were designed within this framework. The line “Be Your Prime” emerged through the process and became the campaign tagline. Customers and influencers praised the packaging for its clarity and premium feel, reinforcing the brand’s modern tech positioning.
Boxes, welcome notes, manuals, and variant identities were designed within this framework. The line “Be Your Prime” emerged through the process and became the campaign tagline. Customers and influencers praised the packaging for its clarity and premium feel, reinforcing the brand’s modern tech positioning.
Boxes, welcome notes, manuals, and variant identities were designed within this framework. The line “Be Your Prime” emerged through the process and became the campaign tagline. Customers and influencers praised the packaging for its clarity and premium feel, reinforcing the brand’s modern tech positioning.
Boxes, welcome notes, manuals, and variant identities were designed within this framework. The line “Be Your Prime” emerged through the process and became the campaign tagline. Customers and influencers praised the packaging for its clarity and premium feel, reinforcing the brand’s modern tech positioning.