Lenskart Bitz introduced a new way to personalize eyewear through interchangeable magnetic charms. For the Middle East market, Bitz was positioned like jewels—elegant, collectible, and luxurious—tapping into cultural cues of adornment. This strategic approach elevated Bitz beyond eyewear accessories, framing it as a fashion statement.
LENSKART BITZ
CLIENT
Lenskart Middle East
SECTOR
Fashion & Eyewear
SCOPE
Creative Direction & Motion Graphics
ONE FRAME. ENDLESS POSSIBILITIES.
The campaign was brought to life through motion, product storytelling, and digital experiences. Hero videos, launch emailers, and assets focused on modularity and jewel-like detailing. This storytelling approach built excitement, established a distinct identity within Lenskart’s ecosystem, and resonated strongly with regional audiences.
The campaign was brought to life through motion, product storytelling, and digital experiences. Hero videos, launch emailers, and assets focused on modularity and jewel-like detailing. This storytelling approach built excitement, established a distinct identity within Lenskart’s ecosystem, and resonated strongly with regional audiences.
The campaign was brought to life through motion, product storytelling, and digital experiences. Hero videos, launch emailers, and assets focused on modularity and jewel-like detailing. This storytelling approach built excitement, established a distinct identity within Lenskart’s ecosystem, and resonated strongly with regional audiences.
The campaign was brought to life through motion, product storytelling, and digital experiences. Hero videos, launch emailers, and assets focused on modularity and jewel-like detailing. This storytelling approach built excitement, established a distinct identity within Lenskart’s ecosystem, and resonated strongly with regional audiences.
The campaign was brought to life through motion, product storytelling, and digital experiences. Hero videos, launch emailers, and assets focused on modularity and jewel-like detailing. This storytelling approach built excitement, established a distinct identity within Lenskart’s ecosystem, and resonated strongly with regional audiences.
The campaign was brought to life through motion, product storytelling, and digital experiences. Hero videos, launch emailers, and assets focused on modularity and jewel-like detailing. This storytelling approach built excitement, established a distinct identity within Lenskart’s ecosystem, and resonated strongly with regional audiences.
The campaign was brought to life through motion, product storytelling, and digital experiences. Hero videos, launch emailers, and assets focused on modularity and jewel-like detailing. This storytelling approach built excitement, established a distinct identity within Lenskart’s ecosystem, and resonated strongly with regional audiences.
The campaign was brought to life through motion, product storytelling, and digital experiences. Hero videos, launch emailers, and assets focused on modularity and jewel-like detailing. This storytelling approach built excitement, established a distinct identity within Lenskart’s ecosystem, and resonated strongly with regional audiences.