A limited-edition collector’s box inspired by Harry Potter and the Chamber of Secrets positioned eyewear as a coveted artefact. The packaging concept drew from spellbooks and Hogwarts iconography, creating a cinematic unboxing moment designed to appeal to both fans and collectors.
HARRY POTTER X
LENSKART
CLIENT
Lenskart
SECTOR
Fashion & Eyewear
SCOPE
Creative Direction & Packaging Design
WHERE MAGIC MEETS CRAFT
The box structure, interior layout, and storytelling were tightly integrated to mimic discovering a magical object. From the reveal sequence to artefact-style detailing, every element reinforced the narrative. The campaign positioned Lenskart as a culture-meets-craft brand, generating strong excitement and collector interest.
The box structure, interior layout, and storytelling were tightly integrated to mimic discovering a magical object. From the reveal sequence to artefact-style detailing, every element reinforced the narrative. The campaign positioned Lenskart as a culture-meets-craft brand, generating strong excitement and collector interest.
The box structure, interior layout, and storytelling were tightly integrated to mimic discovering a magical object. From the reveal sequence to artefact-style detailing, every element reinforced the narrative. The campaign positioned Lenskart as a culture-meets-craft brand, generating strong excitement and collector interest.
The box structure, interior layout, and storytelling were tightly integrated to mimic discovering a magical object. From the reveal sequence to artefact-style detailing, every element reinforced the narrative. The campaign positioned Lenskart as a culture-meets-craft brand, generating strong excitement and collector interest.
The box structure, interior layout, and storytelling were tightly integrated to mimic discovering a magical object. From the reveal sequence to artefact-style detailing, every element reinforced the narrative. The campaign positioned Lenskart as a culture-meets-craft brand, generating strong excitement and collector interest.
The box structure, interior layout, and storytelling were tightly integrated to mimic discovering a magical object. From the reveal sequence to artefact-style detailing, every element reinforced the narrative. The campaign positioned Lenskart as a culture-meets-craft brand, generating strong excitement and collector interest.
The box structure, interior layout, and storytelling were tightly integrated to mimic discovering a magical object. From the reveal sequence to artefact-style detailing, every element reinforced the narrative. The campaign positioned Lenskart as a culture-meets-craft brand, generating strong excitement and collector interest.